Insight into new decade丨Convention highlights potential growth of domestic media abroad
编者按：“人工智能+”的浪潮扑面而来，新质生产力正在为网络视听发展带来新的跃迁。11年来，中国网络视听大会已经成长为一场顶级文化盛宴和高端产业盛会。众多兼具思想深度、艺术魅力和商业价值的视听作品如雨后春笋般涌现，丰富了人民群众的精神文化生活。而未来，像一场生机勃勃的雨。新技术蓬勃向上，多产业向“新”而行，需要我们对未来发展进行深度思考与展望。为此，国家广电总局发展研究中心、中国网络视听服务协会、成都市广播电视台联合特别策划了《洞察·新十年》系列深度观察文章，邀请本届网络视听大会众多深度合作媒体和特约合作媒体共同参与，从不同子议题、不同视角出发，共同捕捉网络视听行业下一个十年的发展新趋势，为网络视听行业的未来发展提供参考和启示。第五期来看中国日报网的观察文章《Insight into new decade丨Convention highlights potential growth of domestic media abroad》
[Photo provided to chinadaily.com.cn]
Nearly 10,000 representatives from 2,000 enterprises and institutions participated in the 11th China Internet Audio and Video Convention held in Chengdu, Sichuan province from March 28-30, sharing their insights into the opportunities and transformation facing the industry.
Focusing on international communications, the convention features multiple forums themed around micro and short dramas, Chinese cities' international communications and exchanges, and key opinion leaders on social media.
It is designed to better leverage the role of online video and audio content to tell China's stories and make China's voice heard, organizers said.
The 2024 China Internet Audio and Video Development Report was released during the event, which showed that Chinese online audio and video content has become an important driving force for international communications.
According to the report, the overseas downloads of Chinese major long-video app platforms had exceeded 300 million by 2023, while that of audio apps reached 3.8 million.
[Photo provided to chinadaily.com.cn]
When it comes to the export of online audiovisual content, efforts should be made not only on content creation and distribution channels, but on technologies, said Han Zhijie, vice-president of Tencent Video, one of the leading Chinese streaming platforms.
"We are trying to utilize intelligent technologies to facilitate cultural exchanges and promote Chinese culture worldwide," Han said.
So far, WeTV, the overseas version of Tencent Video, has been downloaded more than 200 million times, according to Han.
Chinese micro and short dramas have seen leapfrog growth in recent years.
The short episodes, often lasting only a few minutes, have clear themes and storylines, and a combination of chronological and reverse narrative styles, leading to a surge in their popularity.
"We have adapted some domestic popular short dramas and created overseas versions accordingly. In Brazil, these dramas are increasingly favored by local residents," Liu Zhen, vice-president of the short-video sharing platform Kuaishou, said at the convention.
The micro and short dramas' overseas market is estimated to hit $10 billion by 2027, according to Wu Kelei, head of overseas operations in Dianzhong Tech.
[Photo provided to chinadaily.com.cn]
In terms of mainstream media outlets, they have been committed to establishing an integrated media system to strengthen their international communication capability.
Among them, the Sichuan International Communication Center launched an international communication program during the event, which will help Chinese enterprises and cities "go global" based on its intelligent algorithm-driven platform.
In addition, the center has established the PandaGuide international communication studio in collaboration with People's Daily Online; and signed a memorandum of cooperation with the School of Journalism at Fudan University in Shanghai.
The local television station— Chengdu Radio and Television— has built an international communication team named Chengdu Plus, which now operates seven accounts on social media platforms including Facebook, X, formerly Twitter, and Instagram.